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Press Release

TrackITOnline's Distribution Partner Liquidware Labs opens Office in Australia
ANZ Channel Partners set to win with increased focus on Partner Programs and Local sales initiatives around Desktop Transformation SOlutions.

Melbourne, 22nd September, 2011 – TrackITOnline, Enterprise Software Solutions distributor is pleased to announce that Liquidware Labs, the leader in desktop transformation, is expanding its presence in Australia and New Zealand with the opening of an office in Melbourne and the appointment of Regional Sales Director, Anne Waterhouse.

“We are very enthusiastic about the appointment of Anne Waterhouse to drive sales in this region for Liquidware Labs.  We have worked with Anne before and the Channel can expect great things from her.” says Phil Lancaster, Managing Director at TrackITOnline.  “When a notable international partner like Liquidware Labs makes a commitment to the local market, we all enjoy the benefits.  Liquidware Labs have award winning VDI solutions and migration solutions for Windows 7”.

Anne Waterhouse is an IT veteran sales and management professional with expertise in virtualisation and cloud management technologies.  Anne’s immediate focus will be to shore up the local support for the Channel and to drive the acquisition of new strategic partners under the Liquidware Labs Acceler8 Partner Program.

Anne explains,” The Acceler8 Partner Program gives our Channel partners an entire methodology to address every phase of a desktop transformation project across Windows 7, VMware View, and Citrix XenDesktop.  Leads, training and marketing support are other benefits of the program.  I will be travelling extensively over the next few months recruiting partners and demonstrating how Liquidware Labs solutions can help them deliver on their VDI projects.  Liquidware Labs have solutions that will assess and design, migrate and deploy, optimise and manage their customers VDI environment.”

Liquidware Labs has targeted the ANZ region as one of the major markets for its products and will be increasing its presence in the area over the coming months with additional recruitment of seasoned talent for sales and sales support.  Anne has just returned from VMworld in Las Vegas where Liquidware Labs were a finalist in the awards for new technology. They also won the Citrix solution of the year at Synergy in May 2011 and have been voted as 2011 CRN Top 100 virtualisation companies to watch.

“We are very pleased to have the development of a key strategic region in the hands of such a capable individual as Anne Waterhouse,” said Chris Akerberg, SVP of Worldwide Sales and Marketing at Liquidware Labs. “Her solid industry relationships and successful track record of growth will prove valuable as we aggressively expand in Australia and New Zealand.”

To learn more about the Liquidware Labs Acceler8 program: http://www.liquidwarelabs.com/partners/acceler8partner.asp

For sales related enquiries, please contact Anne Waterhouse on: +61 401 014 812 or This e-mail address is being protected from spambots. You need JavaScript enabled to view it ..